Business

Nottingham Forest and John Pye Auctions secure fifth commercial deal

Nottingham Forest and John Pye Auctions secure fifth commercial deal

Nottingham-based John Pye Auctions has renewed its agreement as official commercial partner of Nottingham Forest FC for the fifth season running.

John Pye Auctions started its commercial support of Forest back in the 2012-13 season, when it became main club and shirt sponsor and has continued its commitment over the last five years.

As official club sponsor of The Reds, John Pye Auctions’ branding will adorn the players’ walk-out tunnel and other signage across the Trent End stand of The City Ground, as well as 3D mats pitch-side advertising, seasonal club hospitality within Forest’s 1865 Club and signed balls and replica shirts for promotional giveaways.

Managing Director of John Pye Auctions, Adam Pye, said: “We are proud to be supporting Nottingham Forest for our fifth consecutive season.

“John Pye Auctions continues to grow nationally and internationally and even though we now have 22 trading sites across the country, our roots are, and always will be, firmly in Nottingham as this is where it all began.

“We look forward to attending the home matches this season and seeing our branding facing the crowd as the players come on to the pitch. Myself and the team are excited for what I’m sure will be a successful season for the club.”

When John Pye Auctions started its sponsorship of Forest five years ago, it was the first auction house in the UK to sign a sponsorship deal with a professional football club.

The company has a long-standing association with sport and supports a number of clubs, both professional and grass roots clubs. As well as Forest, John Pye Auctions sponsors two other high-profile clubs which are close to two of its UK auction hubs: Falkirk FC near Edinburgh (Scottish Championship) and Swansea City FC (Premier League) in South Wales.

David Cook, of Nottingham Forest FC, said: “The club are delighted to renew the partnership with a strong Nottingham-based business like John Pye Auctions. We would like to thank them for their continued support over the last five seasons and we are excited to play a part in their growth locally, nationally and internationally.

“Adam and his team have been a pleasure to work with and it’s fantastic to see them at so many of our matches. We look forward to continuing our commercial relationship with the firm.”

John Pye Auctions is the UK’s leading auctioneer and sells a vast range of stock and assets from sofas and iPhones, to properties and luxury watches, through its five trading departments; John Pye Retail, John Pye Luxury Assets, John Pye Property, John Pye Business Assets and John Pye Vehicles.

Following significant business growth, John Pye Auctions has grown from one trading site to 22 in the last five years and has grown its workforce from 24 to over 300 staff over the last 15 years.

John Pye Auctions is current UK Midlands Family Business of the Year, as well as Asset Valuer/Auctioneer of the Year for the UK’s Turnaround, Restructuring and Insolvency Awards.

-R Richard Reed, Head of Property at John Pye Auctions, Chris Cohen at NFFC, Sheldon Miller, Busienss Developement Director at John Pye Auctions, Joe Worrall at NFFC

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