During the Masterclassing Digital Marketing Awards ceremony at the end of June, Hallam’s Head of Insights, Jonathan Ellins, scooped up the Marketing Excellence in Data and CRM Award for his Google Shopping work with online garden retailer, Garden4Less.
This award recognises Jonathan Ellins’ specialist Google Shopping bid management skills. His bespoke in-house script has seen a rise in overall paid revenue for the client by over £900,000 in the first year. The custom script, which automates bidding on the Google Search and Shopping adverts, is tailor made for Garden4Less.
With Hallam’s expert guidance, Garden4Less has moved significantly closer to their goal of becoming one of the UK’s leading garden retailers.
The Masterclassing Marketing Awards recognises campaigns or solutions that deliver sound business strategy, evidence of innovation, effective implementation and ultimately exceptional results. The awards are hosted by Masterclassing, an industry leader in hosting intimate, conversation-driven digital marketing events across the world.
Ellins says “It’s great to have a client success recognised by the wider industry. Hallam Internet has been fortunate to work for some huge paid accounts recently and these scripts and techniques have also had very positive outcomes for other clients.”
Since joining the Hallam team in October 2013, Ellins has established himself as a highly gifted and technical member of the team. He brings extensive expertise to his role, and has consistently provided his clients with incredible results. As Head of Insights, Jonathan’s role supports the continued growth of the agency by assisting new clients and achieving better results for existing ones.
Hallam Internet is one of the region’s leading digital marketing agencies. Earlier this year, Hallam merged with Big Spring, a premier designer and developer of web solutions. The newly formed company continues to operate under the Hallam brand. They have also recently won the award for Creative Industries Business of the Year at the Nottingham Post Business Awards.