Architecture Construction



A £45m mixed tenure residential housing scheme in Humberston, Lincolnshire has been named the Residential Project of the Year in the Greater Lincolnshire Construction & Property Awards.

Designed by award-winning architects, rg+p, Humberston Avenue is a joint venture project between Keystone Developments, part of Longhurst Group, and Countryside Partnerships East Midlands. Representing 400 new homes, including 200 family homes and 200 for retirement living (including 100 affordable), Humberston Avenue also includes a new community hub and over six acres of public open space.

Now in their third year, the Greater Lincolnshire Construction & Property Awards are designed to recognise the county’s flagship schemes and teams as well as highlight opportunities for collaborative working. Residential Project of the Year was one of eight awards presented and the judges highly praised Humberston Avenue, commenting: “Humberston Avenue meets the needs for local housing and economic diversification in rural areas and smaller settlements, particularly south of Grimsby. The project partners demonstrated innovation and boldness in their delivery and should be proud with what they achieved.”

Construction commenced in February 2016 and Humberston Avenue is being developed in phases. The community hub and first phase have been completed and are now in use, with a further eight phases scheduled before completion in June 2021.

John Roberts, lead architect on the scheme at rg+p said: “Humberston Avenue represents a major investment in Lincolnshire and is undoubtedly making a positive contribution to the county’s housing market. A complex project due to its size, we designed the scheme to provide a real sense of community, with the hub as a focal point. Courtyard clusters of homes follow varying themes such as sport and activity, water and nature to provide distinctive senses of place, with both the material palette and communal gardens complementing this.

“Experts from our in-house architectural, landscape, masterplanning and visualisation teams have worked seamlessly alongside our project partners on the scheme and we’re exceptionally proud it has been recognised with this award from the local business community.”

Nick Worboys, Longhurst Group’s director of development, said: “We are very proud of the Humberston Avenue development, which includes our Carrington Gardens retirement living scheme, and are delighted it has been named Residential Project of the Year.

Residential Development Project of the Year, sponsored by Rizk McCay. Winner: Humberston Avenue in Grimsby by RG + P
The Greater Lincolnshire Construction & Property Awards 2019, organised by the Lincolnshire Chamber of Commerce, held at The DoubleTree by Hilton Hotel, Lincoln.
Picture: Chris Vaughan Photography for Lincolnshire Chamber of Commerce
Date: February 5, 2019

The development is a shining example of the fantastic partnership between ourselves, rg+p, Countryside and the local authority, who have worked together brilliantly to bring this now award-winning project to fruition.

“We have engaged with the local community from the very inception of the project and the response we have received has been fantastic. Only one bungalow remains available for the first phase of retirement properties, with a further phase set to be released in the spring. Meanwhile, phases 3 and 4 of the family housing are near completion and open to viewings across a variety of tenures and house types.”

More than 350 guests attended the awards ceremony, which was held on Tuesday 5th February at the DoubleTree by Hilton in Lincoln and was hosted by television presenter, Martin Roberts (Homes Under the Hammer).

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