Nottingham-based John Pye Auctions has further expanded its marketing team with the appointment of Natalie Seebaransingh in the newly created role of deputy marketing manager.
John Pye Auctions holds more than 650 online auctions a year and sells a vast range of stock and assets from sofas and cars, to properties and rare gem stones. Due to the substantial growth of the firm over the last 12 months the marketing team, which is led by national marketing manager Faye Rollinson, has doubled in size.
Natalie, who has over 20 years of experience in marketing, joins John Pye Auctions from The Hut Group where she worked for two years as head of marketing.
In her new position, Natalie will be responsible for contributing to the company’s branding and marketing strategy, as well as the cohesive business development and marketing evolution within the business.
Natalie said: “John Pye Auctions is a fantastic business with a vibrant culture which I am excited to be a part of. There is huge opportunity here to work on national and international campaigns and work with a highly creative and skilled team.
“What drew me to the business was the level of growth the company, and the industry as a whole, is experiencing and the opportunity to help deliver consumer-driven campaigns for a well-known national brand. I’m really looking forward to using my marketing expertise and being part of the impressive John Pye Auctions marketing team.”
Natalie, who lives in Nottingham, is a member of the Institute of Direct and Digital Marketing and specialises in developing brand and multi-channel marketing strategies for business growth.
Natalie’s appointment comes only three months after the hire of Ben Ernstzen, Casey Noble and Ashleigh Daley as marketing executives and Emily Tomlinson as a communications executive. Over the next six months the firm will be looking to expand the marketing team further.
Faye Rollinson, national marketing manager at John Pye Auctions, said: “Following a record trading year and the opening of six new auction sites across the UK in the last 12 months, including Europe’s biggest auction hub, it’s an exciting time for John Pye Auctions as the business goes from strength to strength. It’s certainly an exciting time to be expanding the marketing team which mirrors the wider growth of the business.
“Marketing is instrumental to utilising this growth and expansion and Natalie’s vast experience and expertise will be a huge help in our ambitious plans to take the brand overseas to new markets.
“I am really pleased to welcome Natalie on board, she will be an instrumental member of the marketing team and I’m looking forward to working with her at a strategic level.”
John Pye Auctions has grown from one trading site to 22 across England, Scotland and Wales in the last six years and has grown its workforce from 24 to over 315 in the last 15 years.
Operating five trading departments: John Pye Retail, John Pye Vehicles, John Pye Business Assets, John Pye Property and John Pye Luxury, the firm engages over 250,000 registered bidders in the UK and overseas.