Derby marketing agency Balls2 Marketing has promoted Callum Alton to Digital Marketing Assistant following impressive success in his Level 3 Social Media and Web Development apprenticeship.
The apprenticeship scheme, run by 3AAA Derby Academy, gave Balls2 Marketing the opportunity to find exciting new people to bring fresh ideas to its range of PR and marketing services.
“Marketing is a really fast paced industry. So, when we first looked at hiring an apprentice, we were looking for a young person who had a natural affinity with using up-and-coming social media platforms and identifying digital trends,” explains Sarah Ball, Client Strategy Director at Balls2 Marketing. “We recognised that as well as taking on graduates, this is a highly effective way of finding talented marketers.
“From day one, Callum showed us his creative design and photography skills, a good understanding of the technical aspects of digital marketing and a natural commercial instinct – the ideal combination for a digital marketer.”
The next step for Callum’s career is the Level 4 Digital Marketing Course, which will see him tackle more advanced digital marketing skills and co-ordinating client campaigns within the agency as part of his qualification.
Callum says: “The Level 3 course has given me a really good mix of skills to immediately start using in my role at Balls2 Marketing. I’m looking forward to leading more of my own study on the Level 4 course so that I can learn more tailored skills to help develop campaigns to get real tangible results for clients.”
Sarah adds: “Callum is a massive asset for our team and I’m looking forward to him sharing his knowledge with us as he moves onto the next stage of his apprenticeship.”
Balls2 Marketing has extended its team in the last year with another Digital Marketing Apprentice, Ailish Baird-O’Connell and Digital Marketing Assistant Lucy Ball.