Education & Training

ART COMPETITION SUCCESS FOR SHIREBROOK ACADEMY STUDENT

ART COMPETITION SUCCESS FOR SHIREBROOK ACADEMY STUDENT

Shirebrook Academy art competition winner secures work placement at Pellacraft
Shirebrook Academy in Mansfield recently teamed up with business gifts and promotional merchandise company Pellacraft to help students gain a better understanding of creative design by running a competition for 160 year 9 pupils.
The idea to run the competition came from Laura Parsons who, as a former pupil of Shirebrook Academy, was invited back to the school to help with a one-day, year 9, group exercise. Feeling inspired by her experience, Laura returned to Pellacraft wondering how she could develop a design competition into a more longer-term exercise with additional learning outcomes.
Discussions with colleagues led to the idea that students could be asked to design more than ‘just a logo,’ by giving them the opportunity to learn more about the process of design and how it can be applied. Laura approached the art department at Shirebrook Academy with the idea and they loved it!
The competition was organised for Year 9 students as part of their final term project which involved studying people or places. It was decided the competition would focus on a brief in which students had to ‘promote your favourite place’ by creating and developing a brand and applying this to promotional gifts appropriate for their target audience.
The reward for the winner and three runners up would be seeing their design applied to a series of promotional products as well as receiving a certificate.
The competition launched at the end of May and the students really got engaged working on their ideas. Pellacraft received regular updates and photos documenting progress and how students had chosen to interpret the brief. The competition closed at the end of June, and Laura and Pellacraft Director Sam Pella visited the Academy to review all submissions and pick the winning designs.
The winner was Abbie Fulleylove, who chose Egypt as her favourite place.
Commenting, Pellacraft Sam Pella said, “Abbie has paid a great deal of attention to detail throughout the design process. She has created a brand which, by name, colour, shape and style are sensitive to her destination but also stand out and catch your attention. You know in an instant where her favourite place is. Abbie has put in an incredible amount of effort and this has shone in her development throughout the project and her final designs. You can clearly see how her ideas have progressed and the experiments she has undertaken with different media has led to some vibrant and creative promotional items.
Applying her designs to an actual product shows the extent of her effort but also showcases her designs in a ‘real life’ way and gives you a great impression of how her brand would be applied. These items would definitely stand out in a crowd! It looks as though Abbie has enjoyed the brief and has achieved a creative and professional body of work.”
Pellacraft was so impressed by Abbie’s work, that she has secured a work experience placement in Pellacraft’s artwork department.
There were also three runners up prizes presented to Chloe Millband, Ilona Esanu and Sophie Buckingham who were meant to receive a certificate and see their design applied to a t-shirt. However, Pellcraft was so impressed with all of their designs, all winners were given a goodie box too!

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